Makin’ Lemonade with Jenna from Dimmer’s Dynamic Salon

Makin’ Lemonade is our new blog series where we interview Youth Ventures participants on what inspired them to start their business, their biggest challenges, their successes and their dreams for their ventures.

Today we are chatting with Jenna from Dimmer’s Dynamic Salon based in Marystown, NL.

What is your business name?

My business name is Dimmer’s Dynamic Salon.

Tell us about your business.

My business is a hair salon and day spa.  I currently have one employee other than myself.  We offer services such as colours, cuts, foils, highlights, men’s cuts, finger nail polish, shellac (fingers and toes), gel nails, pedicures, and waxing’s.

Why did you start your business?

I started my business in 2015.  For two years before this date I worked for a lady and ran her salon while she was on maternity leave so I knew all the ins and outs of it before I started which made me even more determined.

How did Youth Ventures help?

I started my business before knowing about Youth Ventures, but since I joined Youth Ventures has helped me advertise, provided me with gift cards/business cards. Last year when I won the Financial Management Award from Youth Ventures it also helped me because I used the award money for new products and tools for the salon.

What is your dream for your venture?

My dream for my venture is to eventually expand my salon. I want to move locations in the coming years so that I have the room to expand. Adding more chairs and more rooms will give me an opportunity to take in more clientele and hire more employees.

What do you enjoy most about owning your own business?

I enjoy the flexibility of owning my own business the most.  I can have a day off when I need it, I can work what hours I wish.  It allows me to be more accommodating to clients as well because I don’t “have” to be closed or open by a certain time.

What were the greatest challenges in getting started?

The greatest challenges in getting started was straightening up all the legal work that was necessary. I needed a business number, business permit, a business account with the bank along with a debit machine, and business insurance.

What has been your biggest success so far?

My biggest success so far would have to be hiring a good employee.  I am having a baby so I was going to need some time off, so I hired an employee at the beginning of March to give my clients time to get used to her while I was taking some time off work.  She brought a lot of new clientele with her which helped in expanding my business as well. Now she is running my business for me while I am on maternity leave and all my clients are happy which makes me happy and relieved.

Do you have any advice for future entrepreneurs?

My only advice would be not to give up.  Sometimes it gets hard, tricky, or confusing but in the end it all works out.  If you want to start a business, do it! If it doesn’t work out, that’s fine too but you’ll never know if you don’t try.

What’s next for your business?

As I said earlier, I wish to expand my business. I would like a bigger place for the salon so that I can hire more employees and offer more services.  My plan is to start enquiring about bigger locations when I am back to work in about a year.

How can people buy your products or book your services?

People can buy my products by dropping into the salon. (18-24 Queen Street, Marystown.) To book services you could call the salon phone. (709-279-5999) Or contact via Facebook. (Dimmer’s Dynamic Salon)

Jenna Business Card

To learn more about what Youth Ventures can do for you, check out our website