Youth Ventures Success Stories: Meet Alex Antle

We are excited to share our 2021 Venture of the Year Winner, Alex Antle (Gillams, NL) for her business, Bunchberry Beadwork!

Here’s Alex’s story…

In the Beginning

In 2017, Alex began beading to strengthen her connection to her Mi’kmaq heritage. After proudly sharing her work with her friends and family on social media, requests started pouring in to purchase Alex’s pieces, and from that experience, Bunchberry Beadwork was hatched!

Why Entrepreneurship?

Starting Bunchberry Beadwork gave Alex financial freedom and, perhaps more importantly, many great opportunities to connect with her community through practicing traditional crafts and sharing her knowledge at workshops. 

Making it Happen with Youth Ventures

Alex first started working with Youth Ventures in 2018. The guidance and support of Youth Ventures’ coordinators helped her deal with some of her biggest challenges, like determining and reaching her target market, and learning how to track Bunchberry Beadwork’s finances.

What’s Next

The ultimate goal Alex has for Bunchberry Beadwork is to grow her business to the point that she can “create an artist centre for Indigenous people and own a storefront that supports Indigenous artisans and provides access to materials.” 

Alex is currently learning new traditional craft methods like caribou tufting and quillwork that she will use to create new jewellery and accessory designs for her future work!

Moment of Reflection

Alex wants entrepreneurs like herself to remember: “Do things your own way and don’t compare yourself to other entrepreneurs or businesses. Everyone has their own way of doing business and every business is going to be different.”

Bunchberry Beadwork products can be purchased online at:

Check out Alex’s beadwork, like the fan-favourite Native Goth Earrings, on Facebook (Bunchberry Beadwork) and Instagram (@bunchberrybeadwork)!

Thank you for sharing your story, Alex– your Youth Ventures family wishes you all the best in everything you do in the future!

Stay tuned for the next Success Story. Until then, let’s keep Makin’ Lemonade!

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